UK General Election Day 7 Twitter Analysis

Hello there, I hope you all enjoyed the Easter break with your families. Let’s jump straight in, by looking at the top 10 words tweeted yesterday:


Finally we see a policy action word making the list of most tweeted words, and we get a feel for the main protagonists in the debate. Here we can see the results of Labour and the Tories “getting into it” over the issue of cutting the higher rate of tax and VAT. This has forced the word “Tax” into the list and pushed Labour and the Tories further up the list than we have seen them in the past, at the expense of the other parties. After 7 days of the campaign, it’s good to see an actual campaign issue being the main talking point on Twitter, clearly taxation is a subject, about which, everyone has an opinion.

Moving on, we’ll take a look at the situation with regard to hashtags:


As we’ve come to expect, the SNP dominate the hashtag list, but as I explained yesterday, their content is all “rabble rousing” and not really helping the SNP to get their campaign messages “out there”.

This is demonstrated by the fact that “#FrenchGate” is still 5th in the popularity chart. Is it possible that this is actually hurting the SNP? “FrenchGate” distracted the SNP from their message, instead of being able to use broadcast time to put over their policies, they were forced to use it up answer questions about what Nicola did, or did not say, and to whom. Normally this story would have blown out in one or two news cycles, say 48 hours, but due to the “efforts” of the “CyberNats” the story is still very much “front and centre”, at least on Twitter anyway.

Other things to notice is the jump in popularity for “#Plaid15”, who hold the 4th spot today.

Notable mentions, outside of the top 10, are: “#NHS” at position 17. The NHS consistently appears just outside the top 10, showing that this is a topic dear to the hearts of the Twitterati.

Interesting then that “Indyref” is at position 18 and “the45” is at position 28, showing that the principle of independence is still at the forefront of the “CyberNats” minds.

“#MigrantsWelcomeHere”, at position 22, seems to be a backlash against UKIP’s continued attacks.

The chart of most popular accounts makes interesting reading today:


There’s a UKIP supporter holding position 3, whilst a video blogger holds position 10 after a piece he did with regard to tax. The tax issue has certainly been driving today’s tweet stream, though it’s not immediately clear who that benefits.

Perhaps looking at the zeitgeist will make it a little clearer:


Well, in short, not really. Smile The top 4 positions are occupied by a “CyberNat” campaign to “retweet if you want independence”, which clearly they do. This campaign, the result of which can’t have been in any doubt, pushed news about Sturgeon’s visit to Westerton Care Home down to position 5. Nicola had important things so say about what the SNP are going to do to help pensioners; this is another example of the “CyberNats” obsession with independence actually being a hindrance to the SNP in this general election campaign.

But at least her visit made the top 10; how did the other parties fair with their messages yesterday. Well both Labour and the Tories were still talking about Tax and “means tax cuts” came in at position 1,800.

The LibDems were talking about how they had heard a leading Tory say “you look after the workers and we’ll look after the bosses”; this didn’t appear in the top 2,000 trigrams. Meanwhile Nick Clegg was heckled in Kingston, “Nick Clegg Heckled” appears at 1,734.

Labour’s Ed. Balls give a speech in which he said the Tories can’t be trusted on VAT, “Raise VAT claims” appears at 230.

All and all it was a pretty quiet day, as you’d expect for a holiday Monday. However, despite the “CyberNats” “getting in the way” with their independence chatter, I think the SNP did enough to outperform the other parties.

Verdict: SNP carry the day.

Well that’s all for this post, until next time, keep crunching those numbers. Smile

This entry was posted in Data Science, Social Media, Statistics, UKGeneralElection2015 and tagged , , . Bookmark the permalink.

1 Response to UK General Election Day 7 Twitter Analysis

  1. Pingback: UK General Election 2015 Day by Day Analysis | Gary Short

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